Execution and deployment of the look and feel of Travel Supermarket; a leading travel brand in the UK.

Role
Role
Lead designer
Timeline
Timeline
Dec 2023
April 2024
Deliverables
Deliverables
Static & motion visual campaign deployed across all marketing channels

● Home

● Personal

01 Eilodi
02 Travel Supermarket
03 Creative Kiosk
04 Icelolly.com
05 Mindshift
06 British & Irish Masters
07 Mixtab

My CV

Travel Supermarket

Execution and deployment of the look and feel of Travel Supermarket; a leading travel brand in the UK.

In House, Branding, Social, Animation

Travel Supermarket

Execution and deployment of the look and feel of Travel Supermarket; a leading travel brand in the UK.

In House, Branding, Social, Animation
Overview
Travel Supermarket is the UK's market-leading price-comparison service for package holidays. As a brand, they seek to be reliable, welcoming, and useful to middle-class consumers in the UK.

Coinciding with the launch of their 2024 TV advert, a campaign was built around the clear message of Travel Supermarket being 'A Supermarket. For Travel. Obviously.'
Travel Supermarket is the UK's market-leading price-comparison service for package holidays. As a brand, they seek to be reliable, welcoming, and useful to middle-class consumers in the UK.

Coinciding with the launch of their 2024 TV advert, a campaign was built around the clear message of Travel Supermarket being 'A Supermarket. For Travel. Obviously.'
My Role
With oversight from the Design Director, I translated the broader marketing strategy into a tailored digital rollout for consistent deployment across key marketing channels.

A core objective was to align the creative with the strategy featured in the TV advert; visually tying supermarket and holiday imagery in a clear, concise, flexible manner.

I collaborated closely with teams across paid search, social media, email, and copy to ensure the creative system was versatile and adaptable while maintaining a unified look and feel.

View full brand guidelines

View full brand guidelines

+
A number of key technical challenges had to be addressed during development. Static and animated assets needed to remain visually consistent across a wide range of display sizes, while email headers had strict file size limitations.

This meant animations needed to be very simple in execution but still visually engaging and unique to the brand.
A number of key technical challenges had to be addressed during development. Static and animated assets needed to remain visually consistent across a wide range of display sizes, while email headers had strict file size limitations.

This meant animations needed to be very simple in execution but still visually engaging and unique to the brand.
My Role
In the latter stages of the campaign, a comprehensive brand guidelines document was additionally developed to capture and formalise the visual language established throughout the project.

Prev

Next

Menu

Menu

Prev

Next