Various visual motifs provided a versatile way to more closely associate the brand with supermarket imagery; notably the fruit sticker pricing tag, the hanging sign for messaging and receipt-themed typographic executions.
It was important to keep the execution simple and clear so that it could be translated across a large range of different marketing channels quickly and effectively.
In addition to this, a variety of bespoke assets were also created for brands such as TUI, Jet2 Holidays and On The Beach.
