I distilled the style of the TV advert into a visual campaign which ran across all digital marketing channels that was to be light-hearted, fun, and slightly tongue-in-cheek, matching the tone of the TV ad as well as the overall brand itself.
This campaign was promoted across all marketing channels channels: including email, social media, web home page, paid search and display which across static and animated formats.
Primary deliverables featured a consistent, easily reproducible visual system complete with typographic treatment, static and motion design guidelines for use across all channels. Other notable deliverables included OOH ads in Glasgow, UK.
I distilled the style of the TV advert into a visual campaign which ran across all digital marketing channels that was to be light-hearted, fun, and slightly tongue-in-cheek, matching the tone of the TV ad as well as the overall brand itself.
This campaign was promoted across all marketing channels; including email, socials, web home page, paid search, and display, across static and animated formats.
Primary deliverables featured a consistent, easily reproducible visual system complete with static and motion design guidelines for use across all channels, typographic treatments as well as OOH ads in Glasgow, UK.
I distilled the style of the TV advert into a visual campaign which ran across all digital marketing channels that was to be light-hearted, fun, and slightly tongue-in-cheek, matching the tone of the TV ad as well as the overall brand itself.
This campaign was promoted across all marketing channels; including email, socials, web home page, paid search, and display, across static and animated formats.
Primary deliverables featured a consistent, easily reproducible visual system complete with static and motion design guidelines for use across all channels, typographic treatments as well as OOH ads in Glasgow, UK.
