Icelolly.com is a travel comparison and deals website based in the UK primarily focused on promoting budget package holidays to middle-class households.

A visual identity was developed to coincide with a launch campaign centred around their claymation TV advert which aired in December 2022. I was responsible for developing a look and feel for the brand which was light-hearted, fun and appealing.

This campaign was promoted across various channels including email, social media, paid search and display which included static and animated formats.