Cognitive behavioural psychotherapist Mindshift is dedicated to providing trustworthy, reliable care around Salisbury, specialising in teenagers, children and parents.
A visual identity was created for distribution across printed material, local advertising and web. The client primarily worked in secondary schools and needed something that would be handed out in that environment.
I was solely responsible for the development of an animated logo and visual identity for the brand. In addition to this, a website was built using Framer.
The primary desire of the client was to create a visual aesthetic that would be professional and trustworthy, yet centred on approachability and friendliness to appeal to both parents and children concurrently.
