Leading the execution of a cohesive visual identity for Northern Irish Masters Athletics.

Role
Role
Lead designer
Timeline
Timeline
Nov 2024
Dec 2024
Deliverables
Deliverables
Medal, programme, invites, signage
Overview
Athletes from across the UK and Ireland travel each year to compete against each other in the British & Irish Masters Cross Country International; a competitive running event held between England, Northern Ireland, Republic of Ireland, Scotland and Wales.
My Role
In 2024, the event was hosted in Belfast, Northern Ireland; I was responsible for crafting a series of visual deliverables that would proudly represent the city of Belfast. This included a bespoke medal design for those competing as well as a detailed programme for the event.
Overview
A key element in the development of the medal was its importance in representing Belfast as a city. In order to achieve this, key iconographic representations of the city were chosen; the Samson & Goliath Cranes and the Titanic Memorial Building.
My Role
Both of these have important historical ties to the city of Belfast and provided a fantastic way to proudly represent the city on the UK stage.

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