Eilodi is a new haircare brand currently in development aiming to stand out in the heavily competitive beauty industry with its bespoke, lab-curated scent.
A strategy was built on the insight of scent being one of the strongest triggers of memory; Eilodi is an emotive experience designed to elevate and enhance your haircare routine into something more enjoyable and memorable.
Serene and surreal visual language was used to mirror how memories function; fleeting, dreamy and often not quite tangible.
Eilodi is a new haircare brand currently in development aiming to stand out in the heavily competitive beauty industry with its bespoke, lab-curated scent.
A strategy was built on the insight of scent being one of the strongest triggers of memory; Eilodi is an emotive experience designed to elevate and enhance your haircare routine into something more enjoyable and memorable.
Serene and surreal visual language was used to mirror how memories function; fleeting, dreamy and often not quite tangible.
My Role
I was one of two designers involved in the project. In the initial stages we worked collaboratively in developing a strategy, logo, monogram and packaging; after this we planned a launch campaign and developed a website while reporting directly to the founder throughout.
During development a 3D designer was hired and directed to help actualise our vision of Eilodi; renders were then utilised across the launch campaign and website as promotional material.
The website was designed in Figma, then built in Framer and used the FrameShip e-commerce plugin to integrate Shopify with the site.
I was one of two designers involved in the project. In the initial stages we worked collaboratively in developing a strategy, logo, monogram and packaging; after this we planned a launch campaign and developed a website while reporting directly to the founder throughout.
During development a 3D designer was hired and directed to help actualise our vision of Eilodi; renders were then utilised across the launch campaign and website as promotional material.
The website was designed in Figma, then built in Framer and used the FrameShip e-commerce plugin to integrate Shopify with the site.
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Demographics
Women aged 25-45, professionals, fashion conscious, beauty enthusiasts.
Psychographics
Values self-care, enjoys a beauty routine, invests in high quality products.
This project has been finalised and delivered to the client; awaiting a full-launch in mid 2025.
