Eilodi is a brand new range of haircare products based in the UK aiming to stand out in the hair-care industry with its bespoke, lab-curated scent.

Centred around the idea of the ritualistic personal importance of a haircare routine, Eilodi is designed to enhance and upgrade an individual's hair-care ritual into something enjoyable and memorable.

An immersive brand world was built with a focus on ethereal, feminine, floral beauty. Eilodi needed to be immersive and slightly surreal to further connect the brand to the idea of being an experience, not just a hair product.