A Supermarket. For Travel. Obviously.

A Supermarket. For Travel. Obviously.

Execution and deployment of the look and feel of Travel Supermarket; a leading travel brand in the UK.

Execution and deployment of the look and feel of Travel Supermarket.

Travel Supermarket

Execution and deployment of the look and feel of Travel Supermarket; a leading travel brand in the UK.

In House, Branding, Social, Animation

Travel Supermarket

Execution and deployment of the look and feel of Travel Supermarket; a leading travel brand in the UK.

In House, Branding, Social, Animation
Travel Supermarket is the UK's market-leading price-comparison service for package holidays. As a brand, they seek to be reliable, welcoming, and useful to middle-class consumers in the UK.

Coinciding with the launch of their 2024 TV advert, a campaign was built around the clear message of Travel Supermarket being, quite literally, a supermarket for all things travel.

Deliverables included a range of static and animated outcomes that would be recognisable and reproducible across a range of different marketing campaigns.
Travel Supermarket is the UK's market-leading price-comparison service for package holidays. As a brand, they seek to be reliable, welcoming, and useful to middle-class consumers in the UK.

Coinciding with the launch of their 2024 TV advert, a campaign was built around the clear message of Travel Supermarket being, quite literally, a supermarket for all things travel.

Deliverables included a range of static and animated outcomes that would be recognisable and reproducible across a range of different marketing campaigns.
My employment at Travel Supermarket involved building out this visual campaign for deployment across all digital marketing channels, under the guidance of the Design Director.

It was essential for the campaign to accurately coincide with the overarching strategy centred around the TV advert.

Towards the latter stages of my employment, I was additionally responsible for the creation of an extensive brand guidelines document to coincide with this campaign.
Role
In-house
Timeline
Dec 2023
April 2024
Deliverables
Visual outcomes across all marketing channels
Role
In-house designer
Deliverables
Visual outcomes across all marketing channels
Timeline
Dec 2023
April 2024

View full brand guidelines

View full brand guidelines

Visual motifs provided a versatile way to more closely associate the brand with supermarket imagery; notably the fruit sticker pricing tag, the hanging sign for messaging and receipt-themed typographic executions.

It was important to keep the execution simple and clear so that it could be translated across a large range of different marketing channels quickly and effectively.

In addition to this, a variety of bespoke assets were also created for brands such as TUI, Jet2 Holidays and On The Beach.
Role
Graphic Designer
Contribution
Static, Animation, Print,
AI Image Gen, Social Media
Timeline
2022-2023
Other
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