Companies like Pioneer and Numark have long dominated the DJ product market; Mixtab aims to disrupt that dominance with an engaging, vibrant look and feel. Mixtab is a product which functions as a tablet that connects directly to a DDJ, replacing the need for a laptop.

Target audience was late-teens to young adults who are interested in music and DJing/mixing.

Our focus was on capturing the elegance of a tech-driven product whilst retaining a bold, striking feel that would be appealing to a younger generation. A deep dive was conducted into contemporary youth music culture; inspiration was taken from modern music organisations such as Boiler Room and Pirate Studios.

Primary deliverables included a bespoke logotype in addition to a logo that would function as a loading icon for the tablet itself.

Visual concept was focused on integration of imagery associated with DJ decks and nightlife in general. This can be seen with the colour scheme being dark with accents of bright neon alongside the presentation of the logotype being associated with acoustic foam; often found in sound-proofed DJ rooms.

part of the deliverables was an engaging media campaign for use across social media / website